Category Archives: testing theories
Posted by Joanne Hayle
OK, here goes…
This is an attempt at advertising on here and linking through to Amazon.com…If it works I may have to lie down in a darkened room to recover! 🙂
I thought I’d take a quick break from writing my aristocracy book and this is the result – I turned in to a link queen!
Posted by Joanne Hayle
It’s odd but sometimes ideas or suggestions seem to throw themselves at you until you notice and act on them.
I’ve had a bit of that this week.
My new tablet has the app for Google Play/Google Books preloaded on it. I also had to set up my mum’s new tablet…so I had the app staring me in the face the next day too…In recent months I’ve been Amazoning 100% but I took a look at Google via their app.
Two days later I was reading a 2014 published book which told authors that they’d found that diversifying had worked for them and that increasing the number of marketplaces had been a beneficial step.
Google Play and Google Books appeared as suggested markets (among others) and this made me investigate as this was the third day in a row that I’d seen the words!
I now have placed one of my novels on Google Books and Play and a German site, Xinxii, as well as my normal outlet, Amazon, to see how it performs in all these areas.
I find that reading other writers guides and helpful advice can be a fantastic way to get me out of a particular train of thought or encourage me to keep going along a particular course of action.
They can also illustrate why certain activities or approaches can prove time consuming for little return when tested.
Prompted by a theory I read month or so ago I placed an advert for my books on a free UK online advertising/selling site.
I’d read that customers find clicking from an ad (third party) site to the book retailer site a pain…and I can tell you that after a week my ad had been viewed over 1500 times and clicked on for more info 65 times.
So, it could just be me, I could be ridiculously hopeless at pricing, marketing etc. (hope not!!) but from my sales stats I can conclude that whilst It wasn’t a lost cause to place the ad it also wasn’t a hugely productive promotion activity.
Who knows? Someone out there could have found it a wonderful exercise to increase sales. Maybe. At least I’ve tested the theory.
It started me thinking that many books advise to do all the online and social networking that you can, to throw yourself in to the public eye and be noticed and there are others that state that online outlets will promote you insite and that the product will still sell if you do no third party advertising.
It’s too simple and limiting to say A is correct, B is incorrect.
I read other writers and publishers books to learn – what to do, what not to do, to challenge their findings, to acknowledge that they’re right and that in some cases what works for one writer might not suit another.
I think that it’s important NEVER to think that you know all that you need to know or assume that nothing changes.
It does, all the time, whether it’s market share, new outlets, styles, management, publishers, agents…the list goes on and on.
Whether in the world of writing or any other business sphere there is always something new to learn, Always.
It pays to keep your knowledge base topped up so that you can make wise business decisions that can aid creativity and productivity.
Happy Thanksgiving to those who are celebrating today and Happy Day to everyone.